Moodle des Lorange Institute of Business Zürich

Available courses

Fundamentals of Business Statistics

Faculty: Steve Keating

The seminar is designed to provide you with an in-depth introduction to the essential statistical concepts, such as descriptive statistics, probability, hypothesis tests, and regression analysis. It will thus enable you to analyze and interpret data in a way that is relevant for both your academic and professional tasks.

Logistics Management

Faculty: Peter Duchessi

Logistics is becoming increasingly key – the flow of goods in Shipping plays a major role in world trade. Logistics is becoming at the center!

Ships transport the food we eat, the clothes we wear, the cars we drive, the materials we use to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are under siege. They are gradually being replaced by new, more specialized companies with more strategic clarity for serving specific customer needs and more managerial focus.

Business Driven Information Management

Faculty: Margherita Pagani

This module examines the management of electronic methods of delivering products, services, and exchanges in inter-organizational, national, and global environments. Information technology strategy and technological solutions for enabling effective business processes within and between organizations in a global environment are considered, particularly in view of the rapid growth and adoption of social collaboration tools and platforms. Social Media is a common denominator for much of this!

The focus is more on the business and management considerations of e-business and e-commerce and less on the technological considerations. But we examine e-business models, recent & emerging trends, marketing & other channel management strategies, the IT industry, social media as a driver of business strategy, empowerment and collaboration, and significant e-business design considerations.

Sustainable Business Management

Faculty: Margareta Barchan

This advanced management program provides an introduction to the social, environmental and financial aspects of corporate social responsibility. It is designed to help you discover new opportunities for your business, association or nonprofit organization, and prepare you to introduce, support and drive sustainability initiatives.

Key questions are: How do issues around sustainability impact the way I do business now and in the future? How can I balance short-term financial needs with long-term social values? How do I manage people and lead a transformation based on sustainability?

Main Topics

• Sustainable development: What's happening now and how might things develop?
• Leverage points for sustainability improvements.
• Sustainability-driven business models.
• Implementing sustainability strategies and managing the human aspects of change.
• Systems thinking in relation to stakeholders, assumptions and consequences.
• A strategic sustainability action plan.

The Marketing of Luxury

Faculty: Charles de Brabant

Products are made in factories, but brands are created in our minds. A producer of luxury goods needs a singular idea or which concept that the customer should own.

The luxury industry has been one of the fastest growing industries over the past twenty years, especially in certain Asiatic markets. Even in difficult times the luxury industry tends to boom. Much of this growth has been driven by the captivating rise of emerging markets. But the magic trigger of the rise of the luxury goods market is not only the growing wealth of the consumers in these countries. It is the power of the brand.

The art of outstanding marketing of luxury goods lies in the balanced articulation of three dimensions: the analytical skills, the visionary and creative skills, and the craftsmanship. Other industries are inspired by the specificities of luxury marketing to change the rule of their own more commodity businesses.

Effective Management Communication

Faculty: Gordon Adler

Communication is a critical management skill. Yet may capable managers struggle to effectively explain, persuade and collaborate with key stakeholders in writing, during one-on-one interactions or through presentations. Innovative Management Communication targets the skills that managers need for achieving results, communicating effectively with all stakeholders. It is essential to package one’s strategic key messages in terms that concerned parties will understand and act on. The key is how to get wider buy-in for your goals using the full range of strategic communications skills available.

Talent and Intellectual Capital Management

Faculty: Marcus M. Stewart
Faculty: Ian Williamson

In a global economy, characterized by customization, speed, and innovation, organizations’ ability to attract, develop, derive value from and retain talent effectively is key to developing a sustained competitive advantage.

Niche Strategies in Shipping

Faculty: Peter Lorange

The shipping industry is fascinating. It is special because of the truly global nature of its business. Huge investments are also needed. Shipping markets are highly cyclical. The competitive structure is unique with many determined players. In this module we shall discuss how to carve out specialized niches, for thereby to be sheltered against the most volatile market swings.

Fortunes are made – and lost – at a fast pace, with some of the most risk-willing owners also serving as decision makers. A viable strategic option therefore is to find specialized niches, where the volatility may be less pronounced – and this is what this module is all about: to find and utilize such stable niches!

A big issue in shipping is that many actors are quick to copy. Hence, can niches be made to last? We shall discuss how to cope with this dilemma, i.e. how to develop “black boxes” that might offer longer lasting protection. A strong innovative drive shall be key!

Market Research

Faculty: Uwe Hilzenbecher

The basis for reliable market research is good data. But without a statistical approach, this data is useless. This course teaches the fundamental essence of small sample, non-parametric statistics that are used to analyze business and management problems within the important field of marketing. The statistical analyses will be done on descriptive statistics and the graphical description of data. This also includes tabular analysis of data.

Talent Recruiting & Retention

Faculty: Alain Haut
Faculty: Peter Vogel
Faculty: Mike Johnson

The effects from new technology and innovations on productivity, even during the profound economic crisis, the paradox is that most companies suffer from a lack of highly qualified employees. While they decreased personnel costs through downsizing, they have to search for qualified talents.

Highly qualified candidates have a good negotiating position today. At the same time, their expectations have changed compared to earlier generations. How to attract, and keep, these critically important talents has become key!

·    A new perspective on future developments in the work environment and the necessary competencies now to be called for
·    Development and implementation of a modern strategy for critical talent search
·    Definition of relevant talent target groups and determination of appropriate communication channels to reach these groups
·    How to develop effective loyalty strategies for how to retain top talents

Modern Marketing

Faculty: Hans Mühlbacher
Faculty: Michel Chevalier

Marketing is more and more perceived as being everybody's job in a company. This means that the responsibility for marketing activities does not lie within a group of specialists but is rather dispersed across all functions in the company. Marketing is thus thought of as a set of values and processes that everybody in the company should try to implement. The customer is at the center!

This means that all departments should share information about customers and work on satisfying their needs. An organization-wide market orientation will lead to an ongoing relationship between the company and the customer and thus implies a shift from short-term product profitability to a long-term customer profitability which is likely to have a positive impact on the financial performance of the company.

Core of Business & Management

Faculty: Uwe Hilzenbecher

IIn order to efficiently and effectively operate a business, management has to plan, decide, check and correct. This module introduces the most relevant techniques to successfully run your business and will thus help improving ones management performance.

It will in particular discuss the basis of management approaches in areas such as general management, marketing, operations, finance, HR, and leadership.

Who should attend?

The module offers a comprehensive and hands-on introduction to the latest management approaches. It is thus suited for any executive that wants to accelerate his or her career by successfully mastering new challenges in business.

Your Top Benefits

•    Key performance indicators (KPIs) and cascaded metrics
•    Sales pipeline planning and sales pipeline management
•    Competitive strategy dynamics
•    Innovation Management
•    Approaches for how to implement a Balanced scorecard methodology

Behavioral Finance

Faculty: Jeffrey Satinover

The shock that hit the global financial markets is unique. From an analytical perspective it is no longer possible to largely understand the increasingly erratic markets movements. A more disciplined approach to understand the underlying psychology of investments is therefore now becoming a key element of day-to-day decision-making.

Understanding behavioral finance’s role in banking and finance has hence become not only a prerequisite for almost every position in financial institutions. It has become a key strategic imperative for management. Recent legislatures in the EU and elsewhere also add to this.

The module Behavioral Finance is focusing on emerging issues of modern finance such as:

·    Core pillars of behavioral finance, as it applies to financial institutions and modern banking
·    Origin and nature of behavioral finance
·    Effects of risk – how should this be seen now?
·    Hedging and portfolio management
·    Diversification of products and services
·    Failed measures so far and their most modern replacements